Neo is an Australian company founded by Sydney-Sider Mona Webb. Inspired by her engineering background and her work in Chemical giant ICI/ ORICA together with her interest in natural solutions and preserving the environment, with only the barest support and determination, Mona has taken her vision and moulded it to produce one of Australia's most natural Tea & Skin solutions range - Neo, Naturally Australian.
The concept of 'NEO' began to form when Mona's mother would make ayurvedic tea infusions for her whilst she studied - one for memory, one for her acne prone skin and one for energy and so on. Even though Mona went on to become an engineer, she was always intrigued with how the ayurvedic infusions and skin pastes her mother would make, healed and addressed her wellbeing. The tipping point was when after having traveled overseas in her 20s and studying ayurveda, Mona discovered that in the early days there were no concept stores or ranges focussing on natural therapies and ingredients within Australia. Mona decided to gamble her savings and produce her first skin care range "Limone" as a solution for oily, acne skin and a set of 6 Complimenting Tea Infusions.
The early days were dedicated to hard work, working full-time as a mechanical engineer within the chemical & explosives industry in a male dominated environment, studying her MBA part-time and selling Neo at markets and events. Determination, will-power and belief in her products, Mona convinced herself that one day Neo would be a niche Australian skincare and tea brand. Continuing to overrun her parent's garage with packaging, products, labels, boxes and her bedroom with paperwork, and product, Mona kept her dream alive.
The help of an Engineering background in chemicals and an Ayurvedic knowledge of herbal medicine laid the foundation of Neo and helped establish its competitive advantage within the market.